Under Armour was founded in 1996 by Kevin Plank on the premise of making a better T-Shirt for American Football Players. Since then the company has redefined the way athletes dress and is now one of the key sports apparel brands in the world.
Under Armour’s UK team needed coverage of their brand activations and events across the North West. These were fast-moving shoots with one chance to get the material – no second takes when 300 people are mid-burpee.
Multi-camera setups tailored to each event. The Armour Camp shoot at Manchester’s Victoria Warehouse needed three camera units, a drone unit and a photographer to cover 300 attendees and a team of instructors spread across a large space. Brand activations in Manchester and Leeds required the same reactive approach – get in, capture it, get out with usable assets.
Dynamic event coverage delivered on tight turnarounds. The kind of material the UK team could actually use for marketing the events success rather than just documentation.
