Mexico’s most famous beer. Premium positioning, global presence and a brand built around good times with friends. You know – the one served with the lime.
Several of Corona’s European distribution partners needed a supplier who could cover their wide ranging brand activities – everything from motorsport, tennis & polo sponsorships to brand activations, an international DJ contest and more. The work was across multiple countries, often at short notice. The work ranged from event documentation to full campaign production, and the technical requirements varied wildly depending on the project.
Ben spent seven years as Corona’s go-to producer across Europe. Superbikes with the Suzuki Alstare team, ATP tennis, polo at Windsor & the Subaru Team at the Finnish stage of the WRC. Brand activations like the international Movida Corona DJ contest, Save the Beach campaigns & Corona Weeks events. Each project got a crew built around what it actually needed – sometimes a single shooter, sometimes multi-camera setups across several locations. Ben provided coverage for the Cannonball 8000 rally sponsorship with two camera cars and three crews. Shot a TV spot for the Danish market on an early motion capture rig. You name it we probably filmed it for Corona!
Seven years of consistent delivery across twelve countries. A library of assets spanning event coverage, campaign films and ATL content. The kind of relationship developed where the brief could be a phone call and Ben would handle the rest.
