Butlers Farmhouse Cheeses are an independent family run dairy established in 1932. They make a wide variety of (amazing) cheeses, including their flagship Blacksticks blue.
Butlers were launching a major out-of-home campaign across Manchester for their flagship cheese Blacksticks Blue. They needed high-quality assets to document the campaign in action – billboards, bus wraps, the lot – with a turnaround tight enough to use while the campaign was still live.
A single shoot day hitting billboard sites across the city. For stills, we used thick ND filters and longer exposures to blur passing traffic and pedestrians, giving the images movement & context rather than static documentation. Drone coverage captured the scale & placement of the digital billboards. We built motion graphics into the final video to bring the campaign’s own creative into the edit.
A library of photography and video assets showing the campaign in situ – usable for PR, social and internal reporting. All delivered while the campaign was still fresh.
