Armour Home are industry leaders of audio technology solutions & development. Responsible for the renowned Q Acoustics brand, they also manufacture & distribute several other key brands in the sector.
Armour Home needed launch films for two Q Acoustics products – the 5000 Series loudspeakers and the E120 wireless audio system. Both needed to showcase the hardware in a way that matched the brand’s premium positioning in the hi-fi market.
We used the client’s CAD design files to build 3D models of each product, then mixed real-world footage with animation to foreground the key features. The 5000 Series shoot was a two-day job at a location south of London. The E120 film was shot at an actual customer installation in Hampshire. Simon Lucas, former editor of What Hi-Fi, voiced both films – recorded at his studio near Brighton.
Two launch films and a photography library for the E120. Animation to show the engineering, real-world footage and stills to show them in context. The kind of assets a premium hi-fi brand like Q Acoustics needs to position themselves properly in the market.
