Studio video production filming setup, featuring Sony FX9 camera, canon prime lenses & aputure LED lights

Below is a quick overview of the main stages of the Video Production process. Regardless of whether it’s a 30 second social media promo, a documentary piece or series of employee orientation videos, these stages stay the same.

Pre Production

Paperwork, paperwork, paperwork! 

1. Concept Development & Ideation

Pre-production starts off the process of bringing all the ideas for your video together to form a plan of action for your project. It is important to be as thorough as possible at this stage as every detail decided here has a direct impact on the content we produce. This documentation typically includes project briefs, concept proposals, and initial creative treatments. These documents are useful as a reference point throughout the production process..

2. Scriptwriting & Storyboarding

A script is written and running order drawn up. The script acts as the blueprint for your video, outlining the dialogue & visuals to be shown on screen. Alongside this storyboards will be produced (if required), to provide a visual aid for the client & production team.

3. Planning & Co-ordination

With the script and storyboards taking shape we start to organise the background logistics of the production.

If we need to source specific filming locations, we’ll be looking at how they fit in with the creative, kit / crew access, lighting conditions, and any potential sound issues.

Schedules are drawn up to coordinate the crew and cast / contributors, ensuring that everyone knows where they need to be and when. Kit – cameras, lenses, lighting rigs, sound gear etc – is sourced from in-house resources & rental houses as needed.

We’ll look to obtain any necessary permits & permissions for shooting, especially if public spaces are involved, and ensure all location agreements are signed and filed. Ensuring these kind of elements are thoroughly addressed in pre-production helps prevent potential delays further down the line during filming.

Production

This is where the all important planning during pre-production comes together & the crew will work to capture the material needed for your project.

Although being on set can be a little confusing to someone unfamiliar with the process (scenes from a script are usually shot ‘out of order’ for example), watching a professional crew working to create the visuals that will be used in your video is a great experience.

Post Production

Post production is where we bring together of all the elements of your project to form the finished video.

The raw footage from the shoot is loaded onto our edit systems and work starts on assembling your video as per the script / storyboards drawn up in pre-production.

Graphics are created and added as well as any required music / voiceover elements. 

Your feedback is sought and changes made as needed.

When the edit is signed off the final stages, grading the images and completing the audio mix, are completed.