The Three Stages of Video Production

A successful video production doesn’t happen by accident. Every professionally produced video is the result of a well executed, multi stage production process that ensures creativity, quality & effectiveness.

This process is broken down into three phases: Pre-production (everything before filming), Production (capturing the images, audio and other elements for the video), and Post-production (bringing all the material together & forming the finished product).

Each phase of production plays a crucial role in bringing the ideas behind a concept to life, and understanding these stages can help you understand what goes into producing a professional video. Understanding these three stages of video production will give you insights into how to get the most value from your video projects.

Pre Production

A.k.a paperwork, paperwork, paperwork! 

Pre-production is the crucial first step in the video production process. Think of it as creating the blueprint for your video project, where thorough preparation sets the stage for everything that follows.

1. Concept Development & Ideation

Pre-production starts off the process of bringing all the ideas for your video together to form a plan of action for your project. This is where we establish the core message of your video. What story are we telling? Who is your target audience? What’s the purpose of the video?

It is important to be as thorough as possible at this stage as every detail decided here has a direct impact on the finished product. This documentation typically includes project briefs, concept proposals, and initial creative treatments. These are then a useful reference point throughout the production process.

2. Scriptwriting & Storyboarding

A script is written and running order drawn up. The script acts as the roadmap for your video, outlining the dialogue & visuals to be shown on screen. Alongside this storyboards will be produced (if required), to provide a visual aid for the client & production team.

3. Planning & Co-ordination

With the script and storyboards to hand we then start to organise the background logistics of the production. If we need to source specific filming locations we’ll be looking at how they fit in with the creative, and then assessing any kit / crew access requirments, lighting conditions, potential sound issues etc.

Schedules are drawn up to coordinate the crew and cast / contributors, ensuring that everyone knows where they need to be and when. Required kit lists – cameras, lenses, lighting rigs, sound gear etc – are drawn up.

We’ll look to obtain any necessary permits & permissions for shooting, especially if public spaces are involved & ensure all location agreements are signed and filed. Ensuring these kind of elements are thoroughly addressed in pre-production helps prevent potential delays when filming.

Production

The production stage is when filming takes place. This is where the all important planning during pre-production comes together – where the heart of the action is. It’s the most visible part of the video production process & it’s also where our planning all comes together.

Setting up the shot

When we get to the studio or on location we start by preparing the camera equipment, setting the lighting, and arranging the set. The ‘right’ setup can drastically affect the quality of the end video, so we take our time and make sure every detail is carefully managed. Attention to detail here is crucial & what we do at this stage ensures the correct the mood and tone for your video.

Camera Speed!

Now that everything’s ready, it’s time for the main event – pressing record on the camera! Each shot is carefully framed and captured, following the plan laid out in pre-production.

It’s important to stick to the script (or running order) as written, but also remain flexible if needed. The production phase is dynamic and, occasionally, unpredictable. Despite careful planning, things can go awry – e.g weather changes, un-expected noise interference etc. The key is to stay adaptable and keep a cool head. Using our experience to effectively problem solve ‘on the fly’ when we need to is all part of the process.

Although being on set can be a little confusing to someone unfamiliar with the process (for example scenes from a script are usually shot ‘out of order’ & there’s a unique language to describe various bits of kit), watching a professional crew working to create the visuals that will be used in your video is a great experience.

Directing Talent & Capturing B-Roll

Directing the talent on camera in an effective manner & ensuring they convey the right emotions and message is a key part of the filming process. We also take our time to capture B-roll footage, which is additional visual material that can be used to support the narrative and add interest. B-roll is essential in professional production because it provides flexibility during the Post Production phase & helps enhance the storytelling.

Post Production

Post production is where we bring together of all the elements of your project & the finished product takes shape.

Video Editing

The raw footage from the shoot is loaded onto our edit systems & work starts on assembling your video as per the script / storyboards drawn up in pre-production. The editing process involves selecting the best footage, cutting it down & creating a coherent narrative.

Graphics are created and added as well as any required music / voiceover elements. 

Client feedback is sought and changes made as needed. When the edit is signed off we move onto grading the images and completing the sound mix.

Colour Grading and Sound Mix

Professional grading enhances the look of your video by adjusting the colours and exposure levels. This helps create a consistent visual style & can be used to emphasise parts of an image.

During the sound mix we will balance the various audio elements used in the edit. Good audio can make a significant impact on the overall feel of a video & adds a level of polish that helps differentiate ‘properly’ made content.

Our Thoughts

Creating effective video assets requires a strategic approach to your brand & a commitment to quality. Understanding the three main stages of video production – Pre-production, Production, and Post-production – can help you appreciate the level of detail and effort that goes into creating professional video.

Each stage is vital to the overall success of the project & skipping or rushing any part can result in a final product that falls short.

Why Choose a Professional Video Production Company like Fettle Digital?

Partnering with a professional video production company like Fettle Digital offers several advantages:

• Expertise and Experience: We bring years of experience and industry knowledge to every project.
• Creative Storytelling: Our ability to craft a narrative on screen ensures your video not only looks great, but also makes sense to the viewer.
• Professional Equipment: We use broadcast quality kit & don’t cut corners when it comes to capturing images & audio.
• Service: From concept development to final delivery we work with you to create the content you want for your brand

When you’re ready to take your video content to the next level we’re here to help.

Fill out our contact form, or drop us an e-mail at hello@fettledigital.co.uk