‘DIY’ Brand Videos

Creating DIY Brand Video content is – on the face of it – easy.

After all, you know everything about your company and how the story should be told, and have a smartphone with a camera built in, right?

I mean, How hard can it be..? 

Understanding DIY Brand Video Creation

This post will try to shine a light on how it might be a bad idea to have a go at DIY video marketing for your business.

We all know that video content is a mainstay of online marketing, but what if by trying to save money and outputting low-quality content on our own, you’re actually potentially damaging your companies image in the eyes of your dream clients?

Challenges in DIY Brand Video Production

You’ve shot a load of footage on your phone or DSLR .

All you have to do is take the clips, load them into a free app, put them in the correct order and hey presto – you’ve created your DIY brand video masterpiece!  

Creating a brand video might seem straightforward, but an oversimplified view can lead to disappointing results. Professional video production is an art form that marries technical expertise with creative storytelling.

It’s not just about capturing footage; it’s about forging a narrative that resonates with your audience, aligns with your brand’s values, and drives engagement. Think about the last time you watched a truly captivating video. Was it crisp visuals that caught your eye, or perhaps the seamless editing that drew you in? You need meticulous planning skills and an eye for detail to create content that serves a purpose.

From pre-production storyboarding to post-production colour grading, each step requires specialised knowledge and equipment that the average person simply doesn’t have at their disposal.

The Key Consideration for Effective DIY Brand Videos

Take a step back and look at what you want to achieve & what you’re trying to represent. How valuable, both in potential monetary and growth terms, is the thing you’re trying to sell? 

Imagine this scenario: you’ve been courting a dream client for months, and the time has finally come to showcase your brand. What’s the potential loss if the content you put out there looks bad and puts your dream client off enquiring about your services or products?

Then have another look at the content you’ve created and be honest with yourself – does the video actually work in communicating with your intended audience who don’t know anything about your company and are new to your whole proposition? 

First impressions matter, and in the business world, they can make or break deals. A poorly produced video can undermine your credibility and professionalism. It suggests a lack of attention to detail and a willingness to cut corners—traits that no client wants in a partner.

Then you might realise the answer to the question ‘how hard can it be?’ is very.

The Main Pitfall to Avoid in DIY Brand Video Projects

Without a doubt the thing that stops most DIY brand video content from being effective is the creators personal attachment to the subject of the video. Being able to ’emotionally disconnect’ yourself while putting together a piece of content in order to ask “will this make sense to the intended audience” is without a doubt one of the most difficult, but crucial video production skills to have.

We see content all too frequently where someone is trying to sell something ‘premium’ or ‘exclusive’ (i.e expensive), but the homemade content they produce falls well short of the mark.

These videos are brilliant for the person who put them together (and anyone with first hand experience of their offering), but useless for selling to anyone outside of that circle. Subsequently their effort is wasted as there isn’t the audience interest they were expecting.

How Fettle Digital’s Professional Expertise Can Enhance Your Brand Videos

Creating your own content will save you money over using an external supplier, but the value a professional can add to your video (and by proxy, brand as a whole), will far out-weigh the cost of engaging them in the first place. 

At Fettle Digital, we know what works and what doesn’t & can tailor a video to meet the specific needs and preferences of a target audience. This level of insight is difficult to achieve when you’re too close to the subject matter.

If you’re unsure about what path to take, get in touch with us & we’ll take a look at what you want to achieve and let you know what we think would be best for your brand.