Founded in 2015, Embryo are a Search & PPC Agency, known for their ability to consistently engage buyers at every stage of the customer journey. With their in-house tools & high levels of innovation, the team deliver award winning results for their clients.
Embryo needed a library of thought leadership content featuring their team – the kind of thing that positions them as experts rather than just another agency. They also needed photography that matched their brand across headshots and office lifestyle shots.
107 videos filmed over four days at their Manchester office, featuring 19 team members on camera. That’s a lot of people with varying levels of comfort in front of a lens. The key was adapting the interview style for each contributor – getting people relaxed enough to talk naturally rather than reciting rehearsed lines. We edited each piece down to something concise and watchable. The photography followed a set style for consistency across their online presence – headshots for the team, plus lifestyle shots around the office.
A bank of content Embryo rolled out over a few months. Video that positioned the team as specialists in their field, photography to makes the brand look as good as the work they do.
