Client Case Study

Zoho are global market leaders with their suite of online business management tools. Founded in 1996, their software now helps run business of all sizes around the world.


Customer Focus video for Zoho featuring ITV Studios, a key client of theirs in the creative industry.

Key Production Elements

  • Pre-production Treatment Development & Scripting
  • Filming
  • Edit & Grade

Services Supplied

Video Production

Benefits of using Fettle Digital

  • Experience in working with key company stakeholders on camera
  • Knowledge of how to translate a business success story to the screen​
  • High quality film that reflects Zoho brand positioning​


Ben was commissioned to make a film showcasing how Zoho’s suite of software was being used by ITV studios to streamline workflows & handle complex – and commercially sensitive – data streams from their production partners.  

Working closely with the Zoho UK team and their local delivery partner A2Z Cloud, we provided a reactive filming service based around the key contributor’s availability.

One of the main considerations for this project was that, due to the confidential nature of the information involved – we were unable to show any of the interface or particular software setup that ITV Studios use. This meant focusing on how the client workflows would be described on camera, in a way that made sense to the viewers without the option of using visual aids on screen.

After spending a half day filming at the ITV Studios office in Salford, we edited the film together and graded it using our in-house resources.