Work
Multiple – Coverage of Brand Activations & Events in the North West for the Under Armour UK team.
Key Production Elements
Services Supplied
Benefits of using Fettle Digital
Overview
Ben produced coverage of a number of ‘Above the Line’ promotional activities for Under Armour. These were fast moving, multi-camera and multi-location shoots with only one chance to capture the required material!
As well as Brand Activations in Manchester & Leeds, projects included a video for one of the Under Armour ‘Armour Camp’ events held at the iconic Victoria Warehouse in Manchester. This required three camera units, a separate drone unit and photographer to obtain the coverage required.
The Armour Camp concept revolved around a team of highly experienced instructors leading a large group exercise session. In this case there were 300 attendees and activities spread over a large area. All elements of the video production were handled in-house, and resulted in a dynamic and energetic set of assets.
