Investing in a Video Marketing Strategy for 2024 – A Comprehensive Guide for Marketers

Introduction

Video marketing is hardly a new phenomenon, but the extent to which it continues to permeate and resonate in the digital landscape in 2024 is nothing short of revolutionary. The following are some of the things you should consider when formulating your 2024 Video Marketing Strategy.

You already know that video content has the power to convey a brand’s message succinctly while engaging a broad spectrum of consumers. But are you fully aware of the benefits of integrating video into your marketing strategy for 2024?

Investing in a video marketing strategy is essential, and keeping an eye on the latest technological trends and best practices will help maximise your potential ROI.

Why Video Marketing is Crucial in 2024

Engages Audience Effectively

Video content retains audiences better than any other type of content. It’s the closest one can get to a face-to-face interaction, creating a sense of personal connection. You can communicate a brand identity & messaging in a matter of seconds.

Boosts Conversion Rates

According to HubSpot, including video content on a landing page can increase conversion rates by up to 86%. As a marketer, video on a landing page is practically an open goal for getting more people interested in your product and talking to your business.

Enhances SEO Efforts

Search engines love new and engaging content. Videos not only improve your website’s SEO but also substantially increase the time spent by visitors on your site. Video transcripts, when used appropriately, can also be a real boost for SEO. Remember, Google can’t “see” your video, but it can go a long way towards working out what it’s about with a transcript!

The TikTok Phenomenon

The rise of short-form video platforms like TikTok has cemented the importance of video content. The platform garnered over 1 billion monthly active users in 2021, a number that has continued to grow.

Technological Trends to Consider in your Marketing Strategy

AI-Driven Personalization

Artificial Intelligence has made it possible to customise video content for individual users. Imagine the potential power of showing different versions of the same (professionally produced) video to different audience segments.

360-Degree, Virtual Reality (VR), and Augmented Reality (AR) Immersive Videos

The trend for creating immersive experiences is growing in certain sectors. For instance, if you’re a travel company, showcasing a 360-degree video of a destination is far more compelling than traditional video or images.

Best Practices for a Robust Video Marketing Strategy

Focus on Storytelling

Instead of just showcasing your product, aim for a storytelling approach. Create scenarios where your product or service solves a problem, and illustrate to the viewer how it will help them achieve their goals.

Metrics that Matter

Move beyond just tracking views and likes. Look at engagement metrics like watch time, click-through rate, and conversion rate. Test different thumbnails on videos to see how subtle tweaks can help drive a wider audience to your content.

Accessibility

Ensure your videos are accessible to everyone by adding captions and ensuring mobile-responsiveness.

Fettle Digital – Your Expert Video Marketing Strategy Partner

Investing time in planning a well thought out video marketing strategy is essential for any marketer aiming for real engagement & measurable results.

Effective video marketing is not a one-time effort; it requires planning and ongoing commitment to work. But if you get it right you should get more likes, shares, and comments & ultimately more interest in your brand.

Get in touch and we’ll look at your current Video Marketing Strategy & help you to explore the best options available!

As well as our Contact Page form, you can email us at hello@fettledigital.co.uk