Still image from an animated explainer video from Fettle Digital, a Manchester based Video production company


It’s a given that the success of your Software as a Service (SaaS) business will be greatly affected by how well you are able to market it. If people aren’t quickly shown the pain points your solution can solve for them, they’re less likely to buy from you.

If you want to succeed, commissioning an animated explainer video production as part of your marketing plan could be a game changer.

Animated explainer videos are a great way to boost your marketing efforts and get more eyes on what your company has to offer a potential customer.

They act as a digital salesperson, online 24/7 for when someone wants to find out more about what your company can offer them.

What is an Animated Explainer Video?

An animated explainer video is, as the name suggests, an animated piece of content that quickly and efficiently explains your products and the benefits they offer.

In creating a ‘virtual world’ to set your story in, you can develop & control all the elements on screen – colour scheme, character design, setting and more – with ease.

Animation can help make even the most complex ideas easy for anyone to comprehend; all without having them reading through a dry list of features and benefits on a static web page.

An explainer video is the perfect tool to sit at the top of your Sales Funnel to get peoples attention and start their buying journey.

Why you need an animated explainer video for your company

A good way to think of an Animated Explainer Video is as an “elevator pitch” for your customer offering.

A visitor to your website will almost always have their eye drawn to an image over a block of text. A piece of video has the power to quickly get a viewers attention, and, if its been well scripted & produced, hold it long enough for them to start to be interested in the idea behind your products.

The key thing to remember to make an animated explainer video effective is that you’re not looking to sell / explain the nuts and bolts of what you do! It is a tool to get them to start to want to interact with your sales process.

The benefits of using animation in marketing

Most businesses rely heavily on the internet and an online environment their for marketing and sales channels. As such, investing in an effective animated explainer video package makes sense as a way to build trust with visitors and set your company apart from your competitors.

Video is a proven tool to greatly improve intent to convert in website visitors. By using animation as a visual representation of the pain points your products solve, you make it easier for customers to understand how your company operates and how they would benefit from your services.

Animation offers you a way to convey a more personal message, with nuances that are hard to convey in a block of static text.Your product may not be able to speak for itself, but an explainer video that tells your story visually will definitely help you connect with your target market.

How to release the maximum value from your animated content

Getting your script structure planned out and refined early on in the Pre-Production stage of an animation project can make a huge difference in the usability of the end product.

What do we mean by this?

One of the key ways to get ‘value for money’ from a piece of content is by sharing it far and wide on social media for all to see. At Fettle Digital all of our Animated Explainer Videos come as a ‘package’, where we split the main video down into social media friendly chunks for our clients to be able to share.

We plan these splits at the start of developing a script for a project and work them into the structure of the video. This allows us to supply a set of – for instance – 4 deliverables from a 60 second animated explainer video. Having these ‘cut downs’ increases the number of assets a client has available to share on their social media, amplifying the potential reach of the content online, without the potentially negative effects of repeatedly posting the exact same piece of content.


Animation as a medium is perfectly suited for companies who operate in the online world. It allows you to cut through the noise and show your prospects the benefits they will get from using your product & that you’re the solution they need.

If you’ve got a service or product that you think could benefit from an Animated Explainer Video, get in touch with us today