Armour Home

Client Case Study

Armour Home are industry leaders of audio technology solutions & development.‚Äč Responsible for the renowned Q Acoustics brand, they also manufacture & distribute several other key identities in the sector.

Work

Launch film for the Armour Home brand Q Acoustic’s 5000 Series of Loudspeakers & a set of digital media assets for the E120 Installed Wireless Audio System.

Key Production Elements

  • Pre-production Treatment Development & Scripting
  • Filming
  • Voiceover Recording
  • 3D Animation Production
  • Edit & Grade

Benefits of using Fettle Digital

  • High quality assets reflect brand positioning
  • Responsive to varying technical requirements
  • Reactive service with brand aligned high quality output 

Overview

Ben was commissioned to produce a launch film for the Q Acoustics 5000 Series of Loudspeakers & digital assets to support marketing activity around the Q Acoustics E120 Installed Wireless Audio System.  

Both project briefs came with an outline script & well developed brand guidelines and style references to work from. With some light development work we were able to put together strong shooting scripts for each film.

The client supplied us with their CAD (Computer Aided Design) files, from which we were able to model each of the hero products in a 3D environment. Using a mix of real world shots & 3D animation allowed us to foreground key features of each of the products to the audience.

The 5000 series video was shot at a beautiful location just south of London over 2 days, and the E120 video was filmed at a recent customer installation in Hampshire. Both videos were voiced by Simon Lucas (former editor of What Hi-Fi magazine), who we travelled to the Brighton area to record.

Fettle handled all aspects of production for each video.