Why Vertical Video Is Important

Our phones have become extensions of ourselves & with that vertical video has skyrocketed in popularity. Just take a look around and you’ll see everyone holding their phones upright. It’s become second nature. And for brands, this shift presents a golden opportunity to capture attention and drive engagement.

Capturing Attention with Vertical Video

You’re scrolling through your favourite social media app & the content that grabs your attention? It’s the vertical video that fills the screen. They’re designed to fit naturally into how we already use our devices – there’s no need to flip your phone sideways. It’s seamless, it’s intuitive & it’s highly engaging.

Research backs this up and shows that videos shown in a vertical format boast a higher completion rate compared to their horizontal counterparts. Vertical video is the preferred format for mobile users mainly because they fit our natural browsing habits. For brands, this means more eyes on your message and, ultimately, better results from your campaigns.

Integrating Vertical Video into your Social Campaigns

Integrating vertical videos into your social campaigns can significantly boost brand recall and engagement rates. Your audience is already in the mindset of consuming content in this format, and by delivering your ads in a vertical format, you’re meeting them where they are (quite literally!).

For instance, with Instagram Stories – a feature that has seen meteoric success since its launch – the vertical format allows brands to tell their stories in a way that feels personal and immediate.

TikTok takes this a step further with the entire platform being designed around vertical video. It’s not hard to see why it’s so addictive. With over a billion active users, TikTok has shown us that vertical video is not just a trend, it’s a key element of the future of social media marketing.

Vertical videos feel more intimate and engaging and allow brands to communicate on a more personal level, which is exactly what today’s consumers crave. It’s about creating a moment that feels less like an ad and more like a conversation.

The Benefits of Vertical Video in Social Media Campaigns

So, what makes vertical content so effective on platforms like Instagram, TikTok & Facebook?

1 – Optimised for Mobile

Mobile-first is the name of the game. Vertical videos are designed for the mobile experience, ensuring your content looks great and performs well on the devices your audience uses most.

2 – Maximised Screen Real Estate

Vertical videos occupy the full screen, eliminating distractions. Your audience’s focus is solely on your content, enhancing message retention and engagement.

3 – Increased Engagement

Vertical videos are inherently more engaging. They’re personal, immersive, and immediate. Whether it’s a behind-the-scenes look, a product demo, or a customer testimonial, vertical videos bring your brand story to life in a relatable way.

The Future is in Vertical Video!

The shift towards vertical video has proven itself to be far more then a trend. As mobile usage continues to dominate, brands must adapt to stay relevant. It’s not just a format; it’s a strategy. It’s about meeting your audience where they are and delivering content in the way they prefer to consume it.

Vertical video offers a unique opportunity to connect with your audience in a way that’s natural and engaging.

Fettle Digital – Your Vertical Video Experts

At Fettle Digital, we’re here to help. With our proven track record and commitment to quality, we’ll ensure your vertical content communicates with your audience & exceeds your expectations. Are you ready to take your marketing to the next level? Let’s create something amazing together.