Work
Customer Focus video for Zoho featuring ITV Studios, a key client of theirs in the creative industry.
Key Production Elements
Services Supplied
Benefits of using Fettle Digital
Overview
Ben was commissioned to make a film showcasing how Zoho’s suite of software was being used by ITV studios to streamline workflows & handle complex – and commercially sensitive – data streams from their production partners.
Working closely with the Zoho UK team and their local delivery partner A2Z Cloud, we provided a reactive filming service based around the key contributor’s availability.
One of the main considerations for this project was that, due to the confidential nature of the information involved – we were unable to show any of the interface or particular software setup that ITV Studios use. This meant focusing on how the client workflows would be described on camera, in a way that made sense to the viewers without the option of using visual aids on screen.
After spending a half day filming at the ITV Studios office in Salford, we edited the film together and graded it using our in-house resources.